| CLASS |
DATE |
"INTRO TO INTERNET MARKETING"
GENERAL CONTENT (INET 1895 01) |
| Updated
September 2, 2008 11:50 AM
|
| 1 |
T-08/26 |
Class Introduction/Discussion/Expectations, etc. |
| 2 |
Th-08/28 |
Internet Marketing Enters the Mainstream,
etc. (Exercise 1 - Due COB 09/01/08) |
| 3 |
T-09/02 |
Drivers of the Internet Economy, etc. (NOTES) |
| 4 |
Th-09/04 |
Drivers of the Internet Economy, etc. (Exercise 2 - Due COB 09/08/08) |
| 5 |
T-09/09 |
The Internet Value Chain, etc. |
| 6 |
Th-09/11 |
eBay Model (1), Web Business Models, etc. |
| 7 |
T-09/16 |
Web Business Models & Strategies, etc. |
| 8 |
Th-09/18 |
Direct Response & Database Foundations of Internet Marketing, etc. (Exercise 4 - Due COB 09/22/08) |
| 9 |
T-09/23 |
Understanding the Internet Consumer, etc. (Exercise 4 - Due COB 09/22/08) |
| 10 |
Th-09/25 |
Customer Acquisition: Search, Email, Other Marketing Tools, etc. |
| 11 |
T-09/30 |
Customer Relationship Development and Management, etc. |
| 12 |
Th-10/02 |
Customer Relationship Development and Management, etc. |
| 13 |
T-10/07 |
Customer Service & Support in Web Space, etc. |
| 14 |
Th-10/09 |
Customer Service & Support in Web Space, etc. (Exercise 5 - Due COB 10/13/08) |
| 15 |
T-10/14 |
Developing & Maintaining Effective Websites, etc. |
| 16 |
Th-10/16 |
Developing & Maintaining Effective Websites, etc. |
| 17 |
T-10/21 |
Mid-Term Preparation |
| 18 |
Th-10/23 |
MID-TERM EXAMINATION |
| 19 |
T-10/28 |
Measuring & Evaluating Web Marketing Programs, etc. |
| 20 |
Th-10/30 |
Measuring & Evaluating Web Marketing Programs, etc. (Exercise 6 - Due COB 11/03/08) |
| 21 |
T-11/04 |
Usability, Review Usability.gov, (1), etc. |
| 22 |
Th-11/06 |
SEO, SEM, Banner Advertising, (1), etc. |
| 23 |
T-11/11 |
Social & Regulatory Issues, etc. |
| 24 |
Th-11/13 |
Social & Regulatory Issues, etc. |
| 25 |
T-11/18 |
Leveraging the Marketing Knowledge Asset, etc. |
| 26 |
Th-11/20 |
Leveraging the Marketing Knowledge Asset, etc. |
| 27 |
T-11/25 |
Thanksgiving Preparation, (Exercise 7 - Due COB 12/01/08) |
| 28 |
Th-11/27 |
THANKSGIVING |
| 29 |
T-12/02 |
Field Trip to Adbay.com, etc. |
| 30 |
Th-12/04 |
Exercise 10, in lieu of class time, etc. |
| 31 |
T-12/09 |
The Future - Wireless & Convergence, etc. |
| 32 |
Th-12/11 |
The Future - Wireless & Convergence, etc. |
| FINALS |
TBA |
FINAL EXAMINATION |
