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  "SURVEYS" CLASS NOTES (01)
Arrow CONDUCTING SURVEYS:
 
  1. Extremely Effective Marketing Tool
    - Positions you as an expert
    - generates qualified leads
    - provides sensational marketing information

  2. People love to read polls and survey data
    - USA Today as an example

  3. You can get media for free by "publishing" the results of your surveys as a news story.
    You will oftentimes be asked for a quick quote for newspapers, radio and/or television.
  Types of Surveys

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CASPER COLLEGE BUSINESS DIVISION
THORSON INSTITUTE OF BUSINESS
CASPER, WYOMING 82601
307 . 269 . 2389
Internet Marketing Photoshop CS3 Intro to Web Design Dreamweaver CS3 CC Business Division Web Design & e-Commerce Curriculum New Media