The substance, and information on the site should be relevant to the site and should target the area of the public that the website is concerned with.
WHO is the intended end-user?

The site should be user-friendly, with the interface and navigation simple, logical and reliable.

The graphics and text should include a single style that flows throughout, to show consistency.
The style should be professional, appealing and relevant.

The site must also be easy to find via most, if not all, major search engines and advertisement media.

Website design crosses multiple disciplines of:

• graphic design,
• information systems,
• information technology and
• communication design.

The website is an information system whose components are sometimes classified as front-end and back-end.

• Front-end
  The observable content (e.g. page layout, user interface, graphics, text, audio) is known as the front-end.
• Back-end
  The back-end comprises the organization and efficiency of the source code, invisible scripted functions, and the server-side components that process the output from the front-end.
  • More complex IT features of the back-end job is the actual physical networking and hosting a site assets and shipping them to the Internet via the WWW.

Depending on the size of a Web development project, it may be carried out by a multi-skilled individual (sometimes called a webmaster), or a project manager may oversee collaborative design between group members with specialized skills.