POSSIBLE TEST QUESTIONS - Chapter 13

Multiple Choice Questions:

1) Which of the following presents a key challenge for online retailers?
a) assortment
b) information
c) inventory
d) delivery
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3) Which of the following product categories account for the largest share of online sales?
a) tickets
b) books
c) music
d) apparel
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7) Which of these product categories is likely to have the highest shipping costs?
a) music
b) tickets
c) apparel
d) groceries
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8) Complaints about state tax revenues lost to e-commerce have led to proposals for national what?
a) shipping costs
b) tax rates
c) broadband access
d) online standards
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10) Consumer difficulty in ___________ a product online traditionally has accounted for as much as 40 percent of failed Internet buying attempts.
a) purchasing
b) delivering
c) finding
d) evaluating
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11) Of the following techniques, which one do apparel retailers consider to be a necessity to help online shoppers acquire sufficient product information?
a) zoom
b) virtual models
c) broadband
d) reviews
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12) Researchers have found that online shopping tools help consumers significantly by reducing effort and increasing what?
a) security
b) savings
c) accuracy
d) selection
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14) Traditional store shoppers are least likely to make purchases through which of the following methods?
a) catalog
b) auction
c) online
d) outlet
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True/False Questions:

2) Complex, high-information purchases, such as computers, consume the largest share of online sales.
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9) Consumer benefit from increased assortment online is as much as 10 times higher than the benefit from low prices.
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POSSIBLE TEST QUESTIONS - Chapter 14

Multiple Choice Questions:

2) Which of the following consumer requirements has been most enhanced by direct channel contact with customers?
a) customization
b) assortment
c) entertainment
d) information
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3) Each of the following can be provided by a manufacturer to make a product more web ready EXCEPT:
a) descriptions
b) search terms
c) images
d) coupons
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5) Third-party sites that specialize in selling a particular product category are known as ________ networks.
a) affiliate
b) channel
c) cyber
d) intermediary
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9) Which of the following is at the center of a large portion of online channel conflict?
a) outsourcing
b) inventory
c) design
d) pricing
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10) Of the following approaches, which is generally considered the easiest way to expand a product market?
a) widen distribution
b) introduce new items
c) increase consumption
d) reduce price
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11) Which of the following can hinder efforts to expand online distribution into global markets?
a) perishable products
b) initial investment costs
c) time-zone differences
d) hard-to-reach customers
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12) The process of making core products available to more customers at different price points is known as what?
a) diversifying
b) versioning
c) channeling
d) closeouts
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True/False Questions:

8) For some industries, direct sales can be entirely precluded by channel conflict.
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11) Internet shopping studies have shown that consumers in rural areas are more likely to shop online than those in urban areas.
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13) Online closeout sites risk cannibalizing regular channel sales.
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POSSIBLE TEST QUESTIONS - Chapter 15

Multiple Choice Questions:

1) Which of the following categories comprises the largest portion of business-to-business shipments?
a) textile product mills
b) transportation equipment
c) beverage products
d) tobacco products
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2) Researchers refer to the use of the Internet to change business process as what?
a) enhancement
b) adoption
c) participation
d) procurement
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3) Which of the following is an example of indirect materials?
a) computer chips
b) automobile steel
c) paper clips
d) lab chemicals
Page 505

4) Electronic data interchange originated during which historical event?
a) Tet Offensive
b) Battle of Normandy
c) Berlin Airlift
d) Operation Desert Storm
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5) Internet systems can help companies acquire new companies by providing _________ messages to decision makers.
a) automated
b) tailored
c) intermediary
d) mass
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7) “Maverick buying” is a business term that refers to purchases made how?
a) off contract
b) off schedule
c) over budget
d) after hours
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11) Many buyers were skeptical of online B2B marketplaces because they did not want to reveal their __________ patterns?
a) ordering
b) pricing
c) negotiating
d) shipping
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True/False Questions:

1) E-commerce has a larger impact on business-to-consumer sales than business-to-business transactions.
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7) A key distinction between business and consumer purchases is the number of decision makers that influence the transaction.
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10) For suppliers in a dynamic auction, a primary concern is the emphasis on price over other product attributes.
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POSSIBLE TEST QUESTIONS - Chapter 16

Multiple Choice Questions:

3) Convenience surveys can be useful for each of the following EXCEPT:
a) entertainment
b) brand building
c) exploratory research
d) scientific research
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4) Which of the following is an example of an intercept survey?
a) exit polling
b) email surveys
c) volunteer panels
d) pre-recruited panels
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5) Survey quality can be affected by response rates, coverage, measurement errors and __________.
a) servers
b) sampling
c) intercepts
d) cost
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8) The composition index refers to the portion of traffic at a web site that consists of visitors with what?
a) similar profiles
b) high incomes
c) technical experience
d) sampling bias
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9) Which of the following generally does NOT influence the importance of a computer delay or lag?
a) expectations
b) perception of cause
c) activity affected
d) social networks
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10) Access lags typically result from a problem with what?
a) bandwidth
b) distance
c) congestion
d) capacity
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11) According to the anchor and adjustment model for managing user perceptions of delay, which of the following web site pages should load most quickly?
a) contact page
b) about page
c) home page
d) checkout page
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True/False Questions:

4) One complication for online surveys that allow respondents to self-select participation is the rate of repeat responders.
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5) The decision to use a male voice instead of a female voice for narration of an online survey can lead to measurement errors.
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6) Web site traffic patterns can help Internet marketers find the right audience because online traffic patterns are relatively stable.
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POSSIBLE TEST QUESTIONS - Chapter 17

Multiple Choice Questions:

1) Like the automobile or the television, the Internet increasingly is considered to function as an ___________.
a) efficiency
b) appliance
c) invention
d) apparatus
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2) Which of the following is the primary need for static publishing sites as they adopt online capabilities?
a) timely information
b) customer management
c) dynamic interaction
d) organizational restructuring
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4) Which of the following email response systems is likely to produce the fastest response?
a) trained employees
b) pooled staff
c) custom web links
d) web-based search
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5) The first step in assessing whether copyright material can be used without permission is to determine whether it is in the public ____________.
a) eye
b) arena
c) domain
d) speech
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8) The Federal Trade Commission has recommended that online privacy policies address each of these areas EXCEPT:
a) consent
b) data mining
c) integrity
d) enforcement
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9) Some companies have created the position of Chief ________ Officer to supervise policies about disclosure of personal, identifiable information.
a) security
b) surety
c) privacy
d) monitoring
Page 587

True/False Questions:

3) Many Net marketers favor the customer management organizational structure to promote consumer dialogue.
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4) Companies generally do not distinguish between high-value and low-value customers when responding to routine email inquiries.
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7) If a business with a famous trademark has not registered that domain name online, they are unlikely to have any legal recourse if the domain name is taken by someone else.
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12) One lesson from past technology predictions is that humans generally evolve as swiftly as their machines.
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