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EXERCISES FOR CHAPTER 16
  • Exercise 16b
    Due via email by 11/20/07
    • As part of a light beer branding campaign, develop an online survey to promote the attributes of brand X-Lite over brand Y-Lite.
    • Which would be the most effective survey structure for this campaign, a convenience or probability survey?
    • How would the survey be structured and how would online users be targeted to complete the survey?

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