EXERCISES FOR CHAPTER 13 |
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- Exercise 13a
Due via email by COB 9/11/07
- Visit each of the following shopping recommendation sites and assess how each might offer an answer to the missing social link of online shopping:
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- Exercise 13b
Due via email by COB 9/14/07
- Identify the consumer shopping needs that form the iPACE framework. Your answer should briefly describe each component and explain how these distinct consumer shopping goals present opportunities for Internet retailers to better serve their customers, as well as what challenges, if any, those goals present online.
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- Exercise 13c
Due via email by COB 9/18/07
- Explain the six steps of the consumer shopping cycle and identify how each stage correlates to the capabilities of online retailers. Your answer should explore how each stage in the shopping cycle is distinct for online retail operations versus traditional stores.
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